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IBISWorld reports the online dating industry was worth billion in 2015 and poised for even more growth.
Industry marketers have proverbial dollar signs in their eyes and are trying to figure out how they can become relevant to users in unique ways.
Take Tinder, the wildly popular dating app in which users “swipe right” to note interest in someone, or “swipe left” to reject them.
I've decided to organize the statistics and facts into two main areas.
The first which starts on this page will deal with the general online dating industry as a whole.
Dating apps are also a lucrative business - as of February 2017, some of the highest-grossing social apps in the Apple App Store worldwide were dating apps. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
In the United States, the top revenue generating i OS dating app was Match with monthly app revenues of 1.3 million U.